4/26/2023 0 Comments Groupon google![]() ![]() I suspect it's because they just didn't know how important keywords were to their marketing success. ![]() The searches last month for "Maple Street Book Store" were 91.Ĭorrect keywords are crucial to being found online by new customers, so why not fix such a huge gap in your marketing? "Book Store" was 2, 240,000 - only 10% of the volume of the plural of the word. Global monthly search last month according to Google for "books" was 24,900,000. This Groupon offerer is missing those keywords in the Title bar and source code only the name of the business appears. Those red circled words are the keywords that Google uses to deliver its powerful rankings on the search results pages just like Bing, Yahoo and the rest. If we dig further into the source codes, we find Amazon's look like this: Its what makes the difference between getting new customers and going without. Those words (New & used books, text.) play a HUGE role in how high your store comes up in Google, Bing and the rest of the search engines. They compete with Amazon, wouldn't you think? Take a look at their home page Title bar (between the two red arrows):ĭo you notice all the additional words in Amazon's Title bar? When you clicked on their link in the offer, you arrived at their home page whose title bar - that's the words at the very top - are "Maple Street Book Store." I am using them to illustrate a point I've found on many businesses websites who have offered Groupons. On the right is a screenshot of a bookstore Groupon I found recently. Those of you who have followed my series on the phenomenon of Groupon and their online clones may have been wondering: So how can I grow my business if you don't recommend discounts? Short answer: take care of the things that can consistently bring you more business.
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